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Paige Bueckers is winning the partnerships game. Her new Fanatics deal shows how

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The WNBA Rookie of the Year on her new partnership, how she selects brand partners, and how she’s using her platform for good. Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. She collected items across a range of sports from her favorite players, including their posters, autographs, and jerseys. Today, she’s having a full circle moment: Bueckers just announced an exclusive, multi-year deal with Fanatics, which will make the sports apparel juggernaut the sole provider of her memorabilia and collectibles.