The creator economy is booming, but the work is taking a toll: In a new study, content creators say they’re experiencing mental health challenges at alarming rates.
The study found that:
Nearly two-thirds of creators (62%) report experiencing burnout
More than two-thirds (69%) struggle with financial instability as a direct result of their work.
More than half of creators (52%) report anxiety
35% have experienced depression
One in ten report having suicidal thoughts related to their work — nearly twice the rate seen among U.S. adults overall, according to National Institutes of Health data.
This data comes from a comprehensive new study by Creators 4 Mental Health, conducted in partnership with Lupiani Insights & Strategies, surveyed more than 500 full and part-time creators across North America.
“Creators are not just influencers — we’re small business owners, entrepreneurs, and digital gig workers building a new economy,” said Shira Lazar, Emmy-nominated creator and founder of Creators 4 Mental Health. “We’re doing the work of entire teams without the protections traditional workers receive.”
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