'$230 for a cut-up sock' - Apple's new iPhone Pocket ridiculed online

'$230 for a cut-up sock' - Apple's new iPhone Pocket ridiculed online

13 minutes ago Share Save Laura Cress Technology reporter Share Save

Apple

Apple has faced a wave of online mockery following its announcement of a new carrying case for its iPhone range. The US tech giant was ridiculed after it revealed the iPhone Pocket on Tuesday would retail for $229.95 (£175), despite it being little more than a novel way to carry a mobile device. Many took aim at the high price online, while others made fun of its striking likeness to a piece of everyday knitted footwear - with one X user calling it "$230 for a cut up sock". And the popular tech YouTuber Marques Brownlee said it was a "litmus test" for fans who "buy or defend anything Apple releases".

In a press release, Apple said the brightly-coloured accessory was part of a limited edition range created in collaboration with the Japanese fashion label Issey Miyake. The late fashion designer previously worked with the tech firm to create the black turtleneck jumpers famously worn by the company's co-founder Steve Jobs. Apple said the product had been inspired by "a piece of cloth", and its concept came from "the idea of creating an additional pocket". The bag's short strap design will be available in eight colours, and the long strap in three colours.

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