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Amazon’s Black Friday officially starts on November 20th, but in reality, it’s already well underway. For the past week or so, we’ve been seeing the retailer drop a number of good Black Friday deals, and the latest Fire TV Stick 4K Max is one of the best. Right now, you can buy the streaming stick for just $34.99 ($25 off) at Amazon, Best Buy, and Target (through November 15th) which matches its 2025 record low and is just $2 shy of its best price to date.
If you’re already embedded in Amazon’s ecosystem, this streaming device is a great pick. It offers deep Alexa integration, letting you search by actor or plot and even issue commands as specific as “Alexa, turn to ESPN on Sling TV” using the included Alexa Voice Remote. You can also turn your screen into an Echo Show smart display to showcase reminders, your calendar, or control compatible smart-home devices — including pulling up camera feeds without interrupting your show. And when you’re not actively watching, the Fire TV Stick 4K Max can help your screen blend into your home by displaying more than 2,000 pieces of fine art or customizable AI-generated images.
Aside from offering a bunch of cool tricks, the Fire TV Stick 4K Max is also just a good 4K streamer with support for all the major services, including Netflix, Disney Plus, and HBO Max. You also get Dolby Atmos, Dolby Vision, and HDR10 Plus, along with a few welcome upgrades over its excellent predecessor, such as faster performance, 16GB of storage, and Wi-Fi 6E support.