12 Nov, 2025
Your collective defense against AI-generated spam and content farms
We made it our mission to prevent the web from becoming useless and a harmful space. That’s why today, Kagi Search introduces the first community-driven system to detect and downrank deceptive AI-generated text, images, and video inside search results.
It’s 2025, and the internet we loved is drowning in AI-generated noise. Content farms exploiting AI for profit are manipulating search results in this attention economy’s race to the bottom.
This makes us wonder: who are we building the web for?
What is AI “Slop” and how can we stop it?
AI slop is deceptive or low-value AI-generated content, created to manipulate ranking or attention rather than help the reader.
Per our AI integration philosophy, we’re not against AI tools that enhance human creativity. But when it includes fake reviews, fabricated expertise, misinformation, content farms designed purely for profit rather than value, and systems that seek to replace genuine human insight and connection, we know it’s hurting us, and we take it upon ourselves to act.
Our ethos at Kagi is to put humans in control.
We’ve been fighting AI slop since we introduced our AI-generated image filter a year ago. Since our inception, we have actively downranked content filled with ads and trackers with little or no value to our members, prompting and enabling you to take control of your search experience.
... continue reading