Autodesk’s CMO breaks down the branding lessons from Sydney’s Sweeney’s jeans commercial and Cracker Barrel’s rebrand

Autodesk CMO Dara Treseder on the biggest campaigns of 2025—and how her company uses campaigns to advance its brand. Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a rebrand? Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025, giving her unvarnished opinion on everything from Sydney Sweeney to Cracker Barrel and more.