Three years in, Patagonia says its radical ownership model is paying off for the planet

Since devoting nearly all of its profits to climate and nature in late 2022, the company has given away an extra $180 million. Three years ago, Patagonia’s founder Yvon Chouinard made an unprecedented move: he and his family gave away the company. Instead of selling the multibillion-dollar retailer or taking it public, they created a new trust and nonprofit that would use the company’s profits to fight climate change and protect nature.