Since devoting nearly all of its profits to climate and nature in late 2022, the company has given away an extra $180 million. Three years ago, Patagonia’s founder Yvon Chouinard made an unprecedented move: he and his family gave away the company. Instead of selling the multibillion-dollar retailer or taking it public, they created a new trust and nonprofit that would use the company’s profits to fight climate change and protect nature.