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Xbox’s AI initiative with Muse is an attempt to read the tea leaves, not the room

Published on: 2025-07-12 18:11:18

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Earlier today, the heads of Microsoft’s Xbox division revealed Muse, a generative AI model that intends to create both visuals and gameplay for games. The model, which was trained on the largely forgotten Ninja Theory multiplayer game Bleeding Edge, is not a shocking leap for Microsoft’s Xbox division. The company as a whole, from CEO Satya Nadella down, has wholeheartedly embraced generative AI in all its initiatives. It was only a matter of time until the Xbox division would have to follow suit. But it does come after a recent game developer survey of 1500 developers in a State of the Industry report statin that 30% of developers have a negative opinion of generative AI. It can be argued back and forth whether generative AI is here to stay or not, the developers making games seem to have an increasingly hostile reactions to generative AI replacing ideation ... Read full article.