Key Takeaways Sternlieb spent nights and weekends researching the business idea that would become her pet wellness brand.
Meeting with other business owners and asking questions was an invaluable part of the process.
Now, Under the Weather is seeing $10 million in annual sales and “generating significant growth.”
This Side Hustle Spotlight Q&A features Kyla Sternlieb, 52, of Williston, Vermont. Sterlieb is the founder of pet wellness brand Under the Weather. Responses have been edited for length and clarity.
Image Credit: Courtesy of Under the Weather. Kyla Sternlieb.
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What was your day job or primary occupation when you started your side hustle?
I was a founder/partner at a fundraising firm called Giving Tree. We helped nonprofits achieve their fundraising and board management goals.
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When did you start your side hustle, and where did you find the inspiration for it?
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