In 2023, Tayla Cannon moved from Australia to the U.S. for a job in a city she’d never seen before.
“No family, no friends, just a fresh start,” she told TechCrunch. A sufferer of chronic back pain, she first started working in physiotherapy, thinking it was helping make a difference in the lives of others. Yet the traditional physiotherapy model never quite lit a spark in her.
She moved to interventional cardiology but only became more disillusioned
with the physical rehab model with “its localized, reactive, and volume-based nature,” she said.
Meanwhile, in her spare time, she became a content creator, sharing her perspective online about “proactive” and “holistic” ways people can get rid of pain.
That took on a life of its own.
She now has more than 130,000 followers on Instagram, a company called Athletic Rebuild, which provides rehab and performance coaching for athletes, and now, a platform called Rebuildr, a HIPAA-compliant and mentorship app to help rehab professionals run their own businesses online, set to launch early next year.
“I wasn’t trying to build a business; I was just putting my brain on the internet and helping people rethink what care could look like.”
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Cannon and her works caught the eye of Slow Ventures, which announced on Tuesday that it invested $1.1 million as a seed round. She is one of the first creators to receive a check from Slow Ventures’ $60 million Creator Fund, which seeks to back content creators and influencers making an impact online.
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