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GoWish is the holiday wishlist app going viral, but is it safe to download?

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Joe Maring / Android Authority

With the holiday shopping season right around the corner, it’s time to start thinking about your holiday wishlists — whether you’re making a list for yourself, you and your partner, or for your kids. And this year, a lot of people are creating those lists on a viral app called “GoWish.”

GoWish is a free app for creating personal and collaborative shopping wishlists, and it has exploded in popularity this year. It took the #1 spot in the App Store earlier this week and is currently among the top ten free apps on the Play Store with over one million downloads.

But before you rush out and download GoWish just because everyone else is doing so, stop and ask yourself this. Is GoWish safe? Should you download it? Is it worth using? Here’s what I found after trying GoWish for myself.

Have you used GoWish? 6 votes Yes, and I love it! 33 % Yes, but I don't like it. 0 % No, but I'm going to now. 17 % No, and I don't plan to. 50 %

Is GoWish safe? Is it a scam?

Joe Maring / Android Authority

If you’re worried that GoWish is a scam or anything of the sort, let’s address that right off the bat. No, GoWish isn’t that kind of app.

GoWish was initially released in 2015 by PostNord, the government-run postal service in Sweden and Denmark. The app originally went by the name of Ønskeskyen (“wish cloud” in Danish) and still does in Denmark and Norway. In 2020, GoWish was acquired by Dotcom Capital, a privately owned investment company based in Denmark, from PostNord.

This is to say that GoWish isn’t some scammy piece of software from a completely unknown brand. You don’t have to worry about your phone getting a virus or your information being leaked to the dark web when you download GoWish. It’s a legitimate application.

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