‘For You’ feeds are not for creators, Patreon says

Patreon has continued on its crusade against algorithmic feeds with its latest State of Create report, a look at trends in the creator economy based on internal data, and it’s an effort creators can get behind. In its survey of 1,000 creators and 2,000 fans, the membership platform reported that 53% of creators think it is more difficult to reach their followers today than five years ago. This doesn’t come as a surprise. Celebrities have fought against Instagram’s video-centric, algorithmic feed, making it difficult even for the Kardashians to reach their fans. And if Kylie Jenner is having trouble connecting with her audience, then it’s even worse for creators who aren’t household names. Fans are frustrated with social platforms’ shift toward short-form video and the “For You” feed, which both have been pioneered by TikTok. According to Patreon’s survey, fans say that they are seeing more short-form content on social media than long-form content — but 52% of fans said they find lon ... Read full article.