To launch something new, you need "social dandelions"

💥 To Launch Something New, You Need "Social Dandelions” The 4-Step Playbook That Launched Pinterest, Harry Potter, and the GameStop Squeeze

In our last edition, we learned the social science that explains why great ideas like new books, apps, or social movements, mostly originate from within small communities.

If you haven’t read it yet, and you’re curious what Airbnb, Iowa’s corn farmers, and Fifty Shades of Grey have in common, then you check it out here.

Today, we’re going to turn this law into a playbook by answering four key questions:

What type of community is best for launching a new idea?

How do you find the right community to introduce your idea to?

Which members of a community should you talk to first?

How can you maximize the odds that a community will embrace your idea?

With a little help from an unruly financial subreddit, a Midwestern blogging conference, and a 1950s farm report, all shall be revealed…

1/4 What type of community is best for launching a new idea?

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