Joe Maring / Android Authority
TL;DR Magic Cue on Pixel 10 phones uses Gemini AI to anticipate your needs based on screen contents.
Now Samsung appears to be working on its own version for One UI 8.5 called “Now nudges.”
Nudges would function very similarly to Magic Cue, finding information for when you need it and suggesting next actions.
How does the adage go? Good artists copy, great artists steal? We certainly see enough of that kind of behavior in the smartphone world, and everything from elements of phone design to software features finds itself constantly appropriated. This year, Pixel 10 owners have been getting to know Magic Cue, and while it’s been slow to grow on some of us, we’re finally starting to really appreciate its appeal. And now it looks like it’s found a new fan in Samsung.
Magic Cue works great when it’s able to learn your routine and your needs, and can proactively surface useful information before you even realize you need it. As we look through the latest leaked One UI 8.5 builds, we’ve now spotted an effort from Samsung that sure feels like it’s trying to duplicate the functionality of Magic Cue.
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Samsung’s calling this Now nudges, and it’s grouping them into three different categories these nudges are set to take, based on their behavior:
First, we’ve got contextual nudges (Recall Important Info) which recall data you’ve worked with in the past and tries to recognize when you need it again. Then there are autofill nudges (Fill Out Forms Easily) that use your personal information to streamline the completion of forms asking for it. And finally, action nudges (Get Things Done Quickly) detect when it would make sense to pivot over to another app (like if you’re talking about an address, you might want to check out a map), and can help automate that transition.
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