Black Friday is a banner time to pick up some of the latest gear from Apple for a discount. Engadget has been reviewing Apple’s products for, oh, 20 years or so — this year alone saw us evaluate, among others, the latest-gen AirPods Pro, the new Apple Watches, the iPad Pro M5, the iPad Air M3, a bunch of MacBooks and, of course, all models of the iPhone 17 lineup. Speaking of which, you won’t see iPhone deals represented here — service and contract-related discounts tend to make those savings a little too specific. But if you want to save on AirPods, iPads, MacBooks, accessories or other Apple gear, look no further. These are the best Black Friday Apple deals we could find.
Apple Black Friday deals: AirPods
AirPods 4 (with ANC) for $110 ($69 off) at Amazon: If you just need moderate noise cancellation and prefer an open-wear fit (where nothing goes in your ear canal), you may prefer the new AirPods 4. They don’t have heart rate sensing or the hearing features the Pro models have. But we found the sound quality to be pretty good and appreciated Pro-level features like live translation. Also at Walmart and $140 at Best Buy.
AirPods 4 (no ANC) for $129 ($12 off) at Amazon: You miss out on a few more features on the base-model AirPods 4: no live translation, no noise cancellation and no heart rate sensing, but you do get Personalized Spatial Audio with dynamic head tracking, like on the pricer models. We gave the entry-level buds an 88 in our review. They've gone as low as $89 recently.
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AirPods Max for $430 ($120 off) at Best Buy: These cans have been around for quite some time now, only getting the slightest upgrade with a new USB-C port in 2024. The hardware is otherwise the same as it was when the over-ear headphones debuted in 2020. Still, they’re comfortable, have good sound quality and the on-board controls are unique but good. Walmart and Amazon are selling it for $40 more.
EarPods for $17 ($2 off) at Amazon: For those who prefer a cord, here is the only Apple-branded wired earphone option. This is a dollar more than the all-time low.
Apple Black Friday deals: iPads
iPad Air (M3, 11-inch, 128GB) for $449 ($151 off) at Amazon: The Air is the Goldilocks Apple tablet. It strikes the perfect balance between price and performance, making it our overall pick for the best iPad you can buy. The build is lovely; it feels premium and the display is a big improvement over Apple’s base-model slate. The M3 chip is plenty fast for everyday use and can handle an average day of productivity no problem, particularly with its improved multi-tasking abilities. This matches the lowest price we've tracked. Also on sale at Walmart, Target and Best Buy for a few dollars more.
iPad Air (M3, 13-inch, 128GB) for $649 ($150 off) at Amazon: A larger screen will make watching shows and playing games more expansive. And if you use your iPad more like a personal computer, you’ll appreciate the extra real estate for spreading out your work. Like the 11-inch Air, this has a powerful M3 chip and an excellent screen, as well as support for the Apple Pencil Pro and Apple Intelligence. This matches the lowest price we've tracked. Also at Target, Best Buy and it's $100 more at B&H.
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