Personal blogs are back, should niche blogs be next?
20 November 2025
When it comes to blogging there are few rules. Write content that is somehow meaningful might be one of them though. I think it’s down to the individual to determine what constitutes meaningful.
In the hey-day, the so-called golden age of blogging, there were plenty of people prepared to offer definitions of meaningful, and how to write accordingly. It was natural. The web was once awash with all sorts of blogs. Likewise people who wanted to show others how to blog “successfully”.
Again, the definition of successful resided with the individual, but it was obvious this involved monetary return for some people. And why not. If you’re going to invest time and energy in creating a resource that is useful to other people, why shouldn’t you earn money, make a living even, from it?
One of these people blogging about blogging was Melbourne based Australian writer and author Darren Rowse, who launched his blogging resource Problogger in 2004. Without going into detail, because you can look it up for yourself, Rowse, as one of the earlier bloggers about blogging, did, and still does presumably, rather well for himself.
Rowse’s writing, and that of his contributors, attracted numerous readers keen to learn what they could about blogging, and the potential to make money from it.
Problogger is what’s called a niche blog. As a blog about blogging, it has a reasonably singular focus. Some people considered this niche principle to be a core tenet of blogging. There was this idea, in the earlier days of blogging, which possibly still persists, that blogs would do better if they had a speciality. Not only were search engines said to be in favour the approach, but the author of a speciality, or niche blog, would generally be considered to be an expert, of some sort, in their field.
A master of one trade, rather than the proverbial jack of all trades.
Regardless, the world was once full of blogs on every topic imaginable. It was a great time to be alive. If you wanted to learn about something in particular, there was a blog for you. Some publications featured quality content, others required a little fact checking, while some were definitely to be taken with a pinch of salt.
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