Shopping research is already a popular use of AI. Now ChatGPT is adding a new tool that makes finding the right products even easier.
The new shopping research feature comes after ChatGPT’s recent support for buying products directly without leaving the app. Here’s how it works, according to OpenAI:
Instead of sifting through dozens of sites, you can just describe what you’re looking for—“Find the quietest cordless stick vacuum for a small apartment,” “Help me choose between these three bikes,” or “I need a gift for my four year old niece who loves art”—and shopping research builds a thoughtful guide to help you decide. It asks smart clarifying questions, researches deeply across the internet, reviews quality sources, and builds on ChatGPT’s understanding of you from past conversations and your ChatGPT memory to deliver a personalized buyer’s guide in minutes.
You can start shopping research in ChatGPT by either asking a shopping-related question or manually selecting shopping research from the + button. You can also tune results to what you’re searching for with options to recommend more or less of specific recommendations.
Shopping research with ChatGPT is available starting today through the iPhone and iPad app and on the web when signed in for Free, Go, Plus, and Pro accounts. No Mac app support for now, it seems.
OpenAI says the feature will work with “nearly unlimited usage” through the holidays. It uses a GPT-5 mini model specifically trained on shopping prompts to work.
Learn more about how shopping research with ChatGPT works here.