LG G4 OLED ZDNET's key takeaways The LG G4 OLED was the company's flagship TV last year, and continues to see generous discounts in 2025.
LG has made great strides with its OLED picture quality, and this model is truly exceptional.
With the G5 OLED hitting the market now, it's no longer the 'best option' when it comes to brightness and performance. View now at Best Buy View now at LG more buying choices
Right now at LG, you can you can save up to $5,000 on the LG G4 OLED TV depending on which size you buy. You'll find the best discount on the 55- and 65-inch versions at Amazon and Best Buy.
I'm not usually a fan of LG TVs, but since testing the LG G4 OLED TV last year, I have to admit that it has the most impressive picture quality of any TV I've ever bought, used, or tested. Our readers seemed to be convinced: It was the most popular TV they purchased this year so far.
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I won't bury the lede; its current discounted price for Black Friday doesn't necessarily qualify it as a budget option -- you could get two 65-inch Sony X90L TVs for that money. But if picture quality is your top priority and you have the money to spend, there's almost no greater TV value on the planet with a better picture than the LG G4. (This year's LG G5 did just get a discount as well, and is close to the same price as the G4.)
What makes the LG G4 OLED picture so good? Several things.
First of all, there are the things that make all OLED screens great, and this is especially true for LG OLEDs because they are one of the leading innovators in the technology. We're talking about true blacks (as opposed to washed-out dark grays from LCD TVs), deep contrast, more vibrant colors, and amazing dynamic range in shots that have both dark and light elements.
The LG G4 has all of those qualities -- and at the highest levels I've seen on any TV -- because it is LG's flagship OLED TV for 2024.
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