If you’ve been dreaming all year of saving serious cash on a new mattress, this is the moment you’ve been waiting for. We’re channeling our inner Dick Clark on New Year's Eve, counting down the days till Black Friday is upon us. But hold the phone—the best early Black Friday Mattress Deals are starting now. From the best mattresses for back pain to our favorite cooling options, these are the top deals on mattresses the WIRED Reviews team has tested in their own homes. We also track prices all year to see where the best sales are really happening.
So, if it’s on this list, it's genuinely a good deal. Heads-up: While the prices listed below are for queen sizes, the deals should apply to all mattress sizes. Your dreams of a new king mattress are still going strong.
We’ve got more early Black Friday sales coverage hot off the press, and we’ll keep it coming your way through Cyber Monday.
Updated November 25, 2025: The sales keep coming. We’ve updated this list to reflect which sales are legit and which ones are not really any different than sales we’ve seen earlier this year.
WIRED Featured Deals
Bear
The WIRED Reviews team has crowned the Bear Elite Hybrid as the best mattress for back pain we’ve tested to date. It comes in three firmness options, including Soft, Medium, and Firm. WIRED testers have found Firm helpful for spinal alignment, and you can also add a Celliant cover for a fee, designed to help with muscle recovery. In addition to the sale, Bear is also throwing in a free accessories bundle (two pillows, a sheet set, and a mattress protector). Use WIRED40 for 40 percent off, which is an additional 5 percent off the current offer on the site.
Helix
We test many, many mattresses—so it’s saying something that the Helix Midnight Luxe has been our favorite overall mattress for seven years running. This specific model is designed for side sleepers, but the brand’s slogan is “designed for every body”—there are plenty of options for every sleeping position. Helix’s Black Friday sale is underway, but you can get additional savings by using our exclusive coupon code WIRED27 for 27 percent off.
Saatva
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