Black Friday and Cyber Monday are nearly here, but early Black Friday deals have already started—despite the shopping holidays officially landing on the Friday and Monday after Thanksgiving. We at WIRED have been sifting through endless spreadsheets, emails, and online retailers to find truly great, fact-checked discounts on the gear that we've hand-tested. Whether it's the blankets on our sleep writers' very own mattresses or the headphones our A/V experts wear on a daily basis, we're on the hunt to find deals on the products we tell our friends and readers about. Our favorite early deals are below. We'll be working nearly round-the-clock throughout the the weekend to find the very best of the best. Make sure to get prepared with our Black Friday tips and tricks.
Featured October Prime Day Deal Roku Streaming Stick Plus (2025) $ 40 $ 19 This compact little streaming stick is easy to set up and use, with 4K streaming and voice controls.
You may want to check our recent deals roundups about early Best Buy Black Friday deals, plus discounts on merino wool T-shirts, the Oura Ring 4, and this Herman Miller office chair. We've also covered the Home Depot Black Friday Sale and the Best Early Black Friday Mattress Deals.
Updated November 26, 2025: We've added 22 new deals to this post, removed any expired discounts, and ensured pricing accuracy throughout.
WIRED Featured Deals:
Apple Watch SE 3 for $200 ($50 off)
The Apple Watch SE 3 is the best Apple Watch for most people. It has excellent value and most of the tracking metrics you'd want, like skin temperature sensing and sleep apnea notifications, in addition to common stats like steps, sleep, and workout efficacy. It doesn't have blood oxygen or ECG capabilities, but we like the watchOS 26 operating system, the long-lasting battery, and the very affordable price tag.
Apple MacBook Air (13-inch, 2025) for $750 ($249 off)
The 2025 MacBook Air is the best MacBook on the market right now, and this price matches the best we've tracked (and is $50 lower than we'd seen up until this month). It can handle the tasks you'd expect, including multiple Google Chrome tabs with applications running in the background. It also has an upgraded 12-MP webcam and a few different ports, including a headphone jack. We do recommend going for upgraded unified memory if you're a power user, and while it can handle some photo editing or other content creation, it's probably not the best choice if you'll be editing videos or other graphics-intensive tasks. But for just about anyone else, it's worthwhile, especially at this price.
Nothing Ear (a) for $59 ($50 off)
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