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I DM'd a Korean Presidential Candidate and Ended Up Building His Core Campaign

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A photo I took with a South Korean presidential candidate, Lee Jun-seok

It’s been five months since the Korea presidential election ended, but it still doesn’t quite feel real to me.

I actually wanted to write this during the presidential election period, but things felt too sensitive back then — and to be honest, I was a little scared. So I kept putting it off until now.

I hesitated because of the topic, but it’s not something I need to hide. And more than anything, it’s a fun story — one that only I can tell. So I figured there’s more to gain than lose by putting it out into the world.

In this post, I want to look back on how a complete political amateur like me got interested in politics, how I came to cross paths with Lee Jun-seok (a former party leader who later ran for president), and what kind of work I did with him during this most recent election.

Along the way, I’ll go into extra detail about the campaign that ended up getting the most attention: a project called “Let’s Eat Lunch on Campus” (학식먹자) — a web service I designed and built for his campaign.

Politics Felt Too Difficult

I was born in 1998 and I’m 27 now. If I start counting from when I became a legal adult at 19, I’ve definitely spent more years not caring about politics than actually caring.

When former president Park Geun-hye was impeached, I was just starting university.

My reaction at the time was basically:

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