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The Black Friday headphones deal that's outsmarting Sony and Bose

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The JBL Tour One M3 are comfortable to wear for long durations. Prakhar Khanna/ZDNET

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The JBL Tour One M3 may go under the radar in discussions about the best headphones. After all, the Sony WH-1000XM6 and Bose QuietComfort Ultra Headphones (2nd Gen) are solid improvements over their predecessors. But you shouldn't sleep on the JBL headphones this year. The company is pushing boundaries in what you can expect from a pair of $449 headphones.

The JBL Tour One M3 have a novelty feature alongside everything that you'd expect from top-end headphones -- comfortable fit, impressive sound, good ANC performance, and a battery life that puts others to shame. They are now at an all-time low price on Amazon for Black Friday and Cyber Monday sales.

You can purchase these for as low as $380, which is cheaper than Sony's XM6 and Bose's QC Ultra 2. After a solid 16% discount, these are one of my top picks in the audio category this Black Friday.

Also: Best Black Friday headphones deals

All the essentials and then some more

The JBL Tour One M3 boast 70 hours of battery life. This is roughly 40 hours more than the Sony XM6, Bose QC Ultra, and Sonos Ace, and 50 more than Apple's AirPods Max. In real-world usage, they will likely last you two times longer than other leading flagship headphones.

However, to be of any use, a long-lasting battery life would, by default, require the audio device to be comfortable to wear, produce non-fatiguing sound, and be easy to carry. The Tour One M3 check all of these boxes.

Also: I compared Bose and Sony's best noise-cancelling headphones - here's the winner in 2025

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