Black Friday is always the best time to buy cameras and accessories and it's particularly relevant this year in light of tariffs that have pushed up prices. Most of the major camera and drone makers including Sony, Canon, DJI, Nikon and GoPro are offering substantial discounts across a wide range of products ranging from hundreds to thousands of dollars. Those include multiple options from our guide to the best cameras of 2025, so you'll get great value for tried and tested gear. These are the best Black Friday camera deals we've seen so far in 2025.
Best Black Friday camera and drone deals
DJI Neo drone for $159 (20 percent off): The DJI Neo may be an inexpensive, beginner-friendly drone, but it has powerful features like subject tracking and quick shots. It can shoot video at up to 4K 30 fps and is quick and maneuverable, though it's also fairly loud. You can also grab one with three batteries and a charger for $229 (21 percent off).
Sony A7 IV for $1,998 (26 percent off): Sony's A7 IV is still one of the best hybrid cameras you can get thanks to the high resolution, fast shooting speeds and 4K 60p video. Autofocus is incredible for both video and stills, and it comes with in-body stabilization to help smooth your shots. And for photographers, image quality has never been better thanks to the high dynamic range and enhanced resolution compared to the A7 III.
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GoPro Hero 13 Black for $319 (26 percent off): GoPro’s Hero 13 Black is now available with a new family of modular lenses called the HB series (ultra-wide, anamorphic and macro), making it far more versatile for action creators. It also has a slightly bigger battery that allows longer capture times, up to 90 minutes for 4K 30fps video. Other specs remain the same, including up to 5.3K at 60fps in 10-bit color, along with the excellent Hypersmooth stabilization. And if you want an even wider field of view, grab the Hero 13 Black Wide Edition for $329.
DJI Osmo Pocket 3 for $507 (37 percent off): When DJI's Osmo Pocket 3 came out I said was "maybe the only vlogging camera you need." It has a big one-inch sensor that boosts image quality considerably, particularly in low light. You also get a large swiveling touchscreen that makes it easier to switch between horizontal and vertical video. What really makes it great for vlogging, though, are the follow modes combined with face tracking. When working solo, you can simply set it up and it’ll rotate and tilt to follow you around — so you don’t have to worry about focus or even pointing the camera at yourself. There’s very little not to like about the Osmo Pocket 3, but it’s not ideal for photos and is also quite expensive. But with the Black Friday deal and Pocket 4 on the horizon, it's a great time to get one.
Canon EOS R100 with 18-45mm kit lens for $499 (27 percent off): Canon's EOS R100 is the best deal on a mirrorless camera with a kit lens, and this is the lowest price we've seen to date. It comes with a 24-megapixel APS-C sensor that delivers great picture quality with Canon's pleasing skin tones, offers rapid and accurate autofocus and lets you shoot 4K (cropped) video at up to 24 fps.
DJI Osmo 360 for $357 (35 percent off): DJI’s Osmo 360 is a worthy rival to Insta360’s X5, thanks to the innovative sensor and 8K 50 fps video. It also matches or beats its rival in other areas, with similar battery life and superior low-light capability. Other positives include seamless 360 stitching, compatibility with DJI's mics and accessories, and excellent ease of use. The one negative is the editing app, which lacks some features found on Insta360's app.
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