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Veo 3, Google's new video-generating model that's been making waves across the internet, is now available for everyone in public preview, the company announced Thursday.
The tool was initially available only to subscribers of Gemini Ultra and through Flow, Google's AI-powered filmmaking platform that was also revealed at the most recent I/O. As of Thursday, it can be accessed as a public preview by all Google Cloud customers and partners in the Vertex AI Media Studio.
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Unveiled last month at I/O, Google's annual developer conference, Veo 3 is able to generate video with synchronized audio -- a long-standing technical challenge in the field. Imagine you prompt the system to generate a video set inside a busy subway car, for example. Veo 3 can produce the video, complete with AI-generated ambient background noise to add to the sense of realism. You can even prompt it to generate audio of human voices, according to Google.
The model also specializes in realistically simulating real-world physics, such as the fluid dynamics of water and the movement of shadows, making it a potentially valuable tool for filmmakers and advancing Google's broader mission of bringing usable AI to creative industries.
Users can create videos on Veo 3 via natural language text prompts, fine-tuning their instructions to modify subtle creative details -- "from the shade of the sky to the precise way the sun hits the water in the afternoon light," the company wrote in a blog post on Thursday.
Use cases - and drawbacks
Google noted in its blog post that a range of companies are actively experimenting with Veo 3 to generate customer-facing content, including social media ads and product demos, as well as internal materials like training videos. One CEO described it as "the single greatest leap forward in practically useful AI for advertising since gen AI first broke into the mainstream in 2023."
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