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Americans no longer see four-year college degrees as worth the cost

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Americans have grown sour on one of the longtime key ingredients of the American dream.

Almost two-thirds of registered voters say that a four-year college degree isn’t worth the cost, according to a new NBC News poll, a dramatic decline over the last decade.

Just 33% agree a four-year college degree is “worth the cost because people have a better chance to get a good job and earn more money over their lifetime,” while 63% agree more with the concept that it’s “not worth the cost because people often graduate without specific job skills and with a large amount of debt to pay off.”

In 2017, U.S. adults surveyed were virtually split on the question — 49% said a degree was worth the cost and 47% said it wasn’t. When CNBC asked the same question in 2013 as part of its All American Economic Survey, 53% said a degree was worth it and 40% said it was not.

The eye-popping shift over the last 12 years comes against the backdrop of several major trends shaping the job market and the education world, from exploding college tuition prices to rapid changes in the modern economy — which seems once again poised for radical transformation alongside advances in AI.

“It’s just remarkable to see attitudes on any issue shift this dramatically, and particularly on a central tenet of the American dream, which is a college degree. Americans used to view a college degree as aspirational — it provided an opportunity for a better life. And now that promise is really in doubt,” said Democratic pollster Jeff Horwitt of Hart Research Associates, who conducted the poll along with the Republican pollster Bill McInturff of Public Opinion Strategies.

“What is really surprising about it is that everybody has moved. It’s not just people who don’t have a college degree,” Horwitt added.

National data from the Bureau of Labor Statistics shows that those with advanced degrees earn more and have lower unemployment rates than those with lower levels of education. That’s been true for years.

But what has shifted is the price of college. While there have been some small declines in tuition prices over the last decade, when adjusted for inflation, College Board data shows that the average, inflation-adjusted cost of public four-year college tuition for in-state students has doubled since 1995. Tuition at private, four-year colleges is up 75% over the same period.

Poll respondents who spoke with NBC News all emphasized those rising costs as a major reason why the value of a four-year degree has been undercut.

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