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Apple Black Friday deals are still live: The biggest sales we've seen in 2025 on AirPods, iPads, MacBooks, Apple Watches and AirTags

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There’s no denying Apple’s massive reputation in the tech world. And it appears it’s not just hype — our reviews put an Apple product at the top of our buying guides to tablets, smartwatches, smartphones and laptops. But Apple devices aren’t cheap. That’s why it’s a good idea to wait for Apple Black Friday deals. You won’t find pure discounts at Apple’s site, but retailers like Amazon, Walmart, Target, Best Buy and more are happy to discount iPads, Apple Watches, MacBooks, and AirPods— and we’ve rounded up the best sales right here. Check out the best Black Friday Apple deals you can still get below.

Editor's note: Apple's own website does not typically host sales. But now through December 1, you can get up to $250 in gift cards from that site. For pure discounts, however, you'll need to shop Amazon, Best Buy, Walmart, B&H Photo or other third-party retailers, which you'll find linked below.

Apple Black Friday deals: AirPods

AirPods 4 (no ANC) for $69 ($61 off) at Amazon: You miss out on a few more features on the base-model AirPods 4: no live translation, no noise cancellation and no heart rate sensing, but you do get Personalized Spatial Audio with dynamic head tracking, like on the pricer models. We gave the entry-level buds an 88 in our review. The previous low price was $80. Also available at Walmart and Target.

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AirPods 4 (with ANC) for $110 ($69 off) at Amazon: If you just need moderate noise cancellation and prefer an open-wear fit (where nothing goes in your ear canal), you may prefer the new AirPods 4. They don’t have heart rate sensing or the hearing features the Pro models have. But we found the sound quality to be pretty good and appreciated Pro-level features like live translation. These hit a low of $100 earlier in the sale, but have since gone up to $110. Also at Walmart and $140 at Best Buy.

AirPods Max for $400 ($149 off) at Amazon: These cans have been around for quite some time now, only getting the slightest upgrade with a new USB-C port in 2024. The hardware is otherwise the same as it was when the over-ear headphones debuted in 2020. Still, they’re comfortable, have good sound quality and the on-board controls are unique but good. This $400 sale price matches the all-time low and it's good for most of the colorways, though a few hues are selling out. You can get the same deal at Walmart in for all but the orange model.

EarPods for $17 ($2 off) at Amazon: For those who prefer a cord, here is the only Apple-branded wired earphone option. Also at Walmart.

Apple TV Black Friday deal

Apple Apple TV $36 $78 Save $42 You can get six months of access to the Apple TV streaming service for only $36. That means you can catch Pluribus, the new show from Vince Gilligan (Better Call Saul) and other very good originals like Severance, Ted Lasso and Slow Horses. The offer is live through December 1 and is open to new and qualified returning subscribers but you have to subscribe directly through Apple (link below) and not through a third-party service. $36 at Apple

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