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Key Takeaways Technological advancements like AI and blockchain are reshaping the world, necessitating the integration of culture with technology.
Technology is not neutral; it embodies the values of its creators, underlining the importance of including artists and creatives in tech development.
Cultural engagement in tech is not only vital for inclusivity but also serves as a competitive edge, with products that reflect human values building stronger communities.
Throughout the history of the world, every major technological breakthrough has led to a cultural reset, changing the way the world moves forever. Think about it. The printing press didn’t just improve information dissemination; it redefined communication across various verticals, from religion to politics. The steam engine didn’t just power industry; it ushered in a new era for humanity, redefining the meaning of labor and ambition. The radio didn’t just transmit sound; it redefined entertainment and pop culture. And so on.
Today, artificial intelligence (AI), blockchain and digital identity are all the rage in the technology world. Technological advances in these areas dominate the news headlines, and there is considerable expectation about how these new frontiers will change the world. However, while the entire world focuses on the development of these new technologies, far less attention is being directed to the culture that is rising alongside them.
There are severe implications to this, the most obvious being the risk of breeding a culture that is too narrow, too optimized and too influenced by code. If we are to avoid this reality, the next chapter of tech must be shaped not just by engineers and developers, but also by artists, storytellers and creatives.
Related: AI Slop is Everywhere We Look — Here’s How Businesses Can Avoid the AI Slop Cycle
Why culture needs to be designed, not assumed
A common misconception among world citizens is that technology is neutral. But that is far from the case. In reality, technology can be bent and shaped according to the will of its builders.
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