How GoodRx, Texas A&M, and 2 other brands are setting examples for U.S.-based companies

From Understood.org tackling ADHD stigma to Texas A&M highlighting its commitment to its communities, these brands are showing off the U.S.’s strengths. The 2025 Brands That Matter United States honorees aren’t just united by their shared geography—they are all identifying their target audience and meeting them exactly where they need to.