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How the Chili’s CMO is bringing the chain ‘baby back’ to its glory days

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George Felix, who joined Chili’s in 2022, has been integral to making the restaurant chain relevant again with a focus on underscoring value. In an iconic second-season episode of The Office, beleaguered secretary Pam, drunk off a few too many Chili’s margaritas, receives an award (for “whitest shoes”) and concludes her acceptance speech by declaring: “I feel God in this Chili’s tonight.”