Strava just shared its 12th Annual Year in Sport Trend Report, and Apple Watch takes the gold medal in an important category.
According to Strava, Apple Watch is the most used watch among its users in 2025.
Apple Watch was #1 in the watch category, with COROS gaining significant traction. Non-watch wearables like Oura and WHOOP are also growing fast.
Strava users also rank Apple Health (Workout on Apple Watch) high on the list of apps used to log runs, walks, and other workouts to the Strava community.
Strava users choosing Apple Watch as the top wearable is especially notable since the fitness-focused platform is available on both iPhone and Android.
Last January, Apple Fitness+ and Strava teamed up to deliver a strength training program. In September, Strava redesigned its Apple Watch app and added the highly requested Live Segments feature.
You can check out the full report here. Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 were all released in September and are currently on sale for the holidays.