In a lot of social media use, the algorithm is an intangible entity, silent and all-powerful in controlling what we see in our feeds. And like supplicants to a deity, sometimes we may find ourselves calling into the void, hoping to receive aid from that mighty being. Seems that for Threads users, at least, those prayers have been heard.
Many people on the Threads platform have taken to writing posts with the phrase "dear algo," politely asking the network algorithm to show them more of what they want or less of what they don't. According to a post today from Meta CEO Mark Zuckerberg, Threads will try out a feature where that's exactly what happens. He didn't share any specifics beyond "we're going to test a new feature," but there is something satisfying about having users' feedback taken seriously, even if it started as a bit of a joke.
Threads has seen rapid growth since its debut in 2023. It had 400 million monthly active users as of August 2025 and in October it reached 150 million daily active users.