Figma AI chief David Kossnick on why the tech industry needs to move past prompting and create experiences that are ‘more visual, more exploratory.’ Over the past decade, Figma has transformed how people within companies collaborate to turn software ideas into polished products. Now the company is itself being transformed by AI. The technology is beginning to show its potential to take on much of the detail work that has required human attention in design, coding, and other domains. But the end game involves far more than typing chatbot-style prompts and waiting for the results.