Tech News
← Back to articles

I Stayed at a Luxury Ranch With $20K-a-Night Accommodations. Here's Its 5-Star Business Strategy.

read original related products more articles

Key Takeaways Jim Manley owns The Ranch at Rock Creek, which is located on 6,600 acres just outside of Philipsburg, Montana.

Here’s how Manley turned the property he bought in 2007 into a luxury getaway that exceeds guest expectations.

“An institution is the lengthened shadow of one man,” the American essayist and poet Ralph Waldo Emerson once said.

The Ranch at Rock Creek, which spans 6,600 acres in Western Montana 20 miles outside of historic Philipsburg, embodies that idea as a thorough reflection of its owner, Jim Manley.

Image Credit: Courtesy of The Ranch at Rock Creek. Jim Manley.

As the founder and chairman of boutique investment bank Atlantic-Pacific Capital, Manley didn’t have a professional background in hospitality, but he did have a clear vision for the property he purchased in 2007: It would be a luxury, all-inclusive experience that left guests feeling carefree, like kids again — not nickel and dimed for every charge.

The Ranch at Rock Creek is the first guest ranch in the world to receive five stars from Forbes Travel Guide, which compiles its ratings via an anonymous, in-person inspection process.

Image Credit: Courtesy of The Ranch at Rock Creek

Related: I Stayed at a Luxury Villa That Costs Over $26,000 a Night. Take a Look Inside — and Learn Its Secrets for Surpassing High Expectations.

... continue reading