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Meta acquiring AI wearable company Limitless

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Meta CEO Mark Zuckerberg wears the Meta Ray-Ban Display glasses, as he delivers a speech presenting the new line of smart glasses, during the Meta Connect event at the company's headquarters in Menlo Park, California, U.S., Sept. 17, 2025.

Meta is acquiring artificial intelligence wearable startup Limitless, the companies said Friday.

"We're excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables," a Meta spokesperson said in a statement.

Limitless makes a small, AI-powered pendant that can record conversations and generate summaries.

Limitless CEO Dan Siroker revealed the deal on Friday via a corporate blog post but did not disclose the financial terms.

"Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables," Siroker said in the post and an accompanying video. "We share this vision and we'll be joining Meta to help bring our shared vision to life."