Every year, our experts here at CNET get our hands on a parade of new toys and playtest our way through all sorts of games, action figures, STEM kits, puzzles and more -- all in the name of finding the very best toys. After hours of real play (and with plenty of help from our own kids), we uncovered 2025’s most exciting toys -- spanning timeless favorites, clever new inventions and smart STEM standouts. Whether you’re shopping for your own kid or someone else’s, these handpicked finds are sure to be a hit this holiday season.
Best kids' toys overall
Furby DJ Interactive Toy The Furby DJ Interactive toy is exactly what you would think it would be. The 32-inch toy can play over 1,000 Furby songs, sounds, and games, and it helps your kids meditate, featuring a light-up, multicolored belly. If you're familiar with Furbies, you know these toys are entertaining, funny and loud. Thankfully, it has a quick power-off button. This toy is suitable for kids 6 and up, and will keep them entertained for hours without the need for a screen. $56 at Amazon Close
What is this? Featured Deal Verizon Gizmo Watch 3 You may not be ready to give your child a smartphone, but the Gizmo Watch 3 introduces them to wireless technology safely while it helps you keep them safe. You can use the GizmoHub app on your phone to follow your child’s location, and voice and video calling keeps them just a button away. Only parent-approved contacts can call or text your child’s watch, and it can’t access any internet content. For a limited time, you can get $75 off the Gizmo Watch 3 with a Verizon service plan. (The $75 promo is applied via billing credits over 36 months.) See at Verizon Close
Hex Bots Wall Crawler Gecko CNET's Bridget Carey says this won her over "both as a mom and as someone who delights in making my co-workers squirm." By using a remote -- that can be as far as 25 feet away -- you can make it scale walls or perform spin tricks, she explains. To charge it, there's a USB-C port and you'll need two AAA batteries for the remote. Read our review here. $42 at Walmart Close
RealFX Disney Stitch Not just any puppet -- this amazing 18-inch-tall Stitch toy offers 100 different action and sound combinations. You can use the buttons inside to move his ears and mouth and make his eyes blink, and the sound effects will automatically change based on how you're using him. He'll react with different moods depending on whether you make his ears go up and down, and if you pet his head, he'll react happily. "He might be the best toy to land on Earth this year," declared CNET's Bridget Carey. $80 at Amazon Close
Thames & Kosmos Gecko Run: Marble Run Starter Set This isn't just any old marble set. This version is more like a gecko, with suction cups that let the chutes and funnels climb up and down your walls. "Kids drop in the included marbles and watch gravity take its course as they roll down and drop from piece-to-piece," explains CNET's Bree Fowler. "Of course, it doesn't work perfectly each time and marbles go flying, but that's half the fun and how kids learn; they can adjust the pieces and try again." Expansion sets are available too and include fun add-ons, like loops and trampolines. $30 at Amazon $29 at Walmart Close
Bitzee Magicals Interactive Bitzee is a screen-free interactive pet that kids can play with, care for and take with them anywhere. It loves treats and is reactive to touch, swipes and other movement. Each one begins as a baby and grows through three evolutionary stages, culminating in a final stage that unlocks a special game. Twenty interactive animals -- like a cat, unicorn and dragon -- can be unlocked the more your kiddo plays with Bitzee. $32 at Amazon Close
Dog-E If your little one has been begging for a dog and you're apprehensive about all the responsibility, Dog-E may be the pet for you. Although WowWee's Dog-E isn't the first robot dog to hit the toy market, this pup has a bunch of unique features that make it stand out from the pack (no pun intended). Each Dog-E is unique in their colored light designs and personality traits -- you won't know which version you've got until it's out of the box. There are over 200 sounds and reactions to expect with your new robot pup, including real dog sounds, tail wagging and a cute little run. An accompanying mobile app adds further interactive play, allowing you to teach it tricks and track its basic needs. Read our WowWee Dog-E Robot Dog review. $40 at Amazon Close
WowWee Fingerlings Interactive Baby Monkey Fingerlings are back, and these finger monkeys are more than meets the eye. Equipped with more sensors, these fuzzy cuties know when they're on your finger and have more animated features than ever before. Each monkey in the set comes in a different color and personality, which means they're programmed with a variety of different reactions. Might as well collect them all. $9 at Amazon Close
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