Why this once-trendy DTC sneaker pioneer is pivoting to women’s vitamins

Joey Zwillinger explains what he learned from the Allbirds experience After Joey Zwillinger stepped down as CEO of Allbirds in March 2024, he took three months off—mainly because his wife Liz said she’d divorce him if he jumped into another venture. He had run the sustainable shoe company for 10 years while the couple raised their three young children. “It took a real toll on the family,” Liz says.