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Corporate gifting is no longer just a holiday tradition; it’s a proven strategy for driving business growth. Thoughtful gifts can boost employee morale, increase prospect conversion, improve brand recall, strengthen client loyalty, and deliver measurable returns.
Boosting employee morale during the end-of-year holidays puts smiles on faces. It also helps owners retain staff, in turn avoiding costly hiring and onboarding processes. Owners can save between 50% and 200% of an employee’s annual salary by retaining them1.
Customers and clients love receiving gifts from the companies they shop and do business with, too. Long-accepted reporting shows that a 5% increase in customer retention produces more than a 25% increase in profit2. And customers that report a positive experience with a brand (like receiving an unexpected gift!) are likely to spend 140% more with that brand over time3. That’s huge.
How you can get started
Good news is, it’s not too late to put together a holiday gifting plan for employees, customers, or both. There’s no need to spend hours or days shopping or scouring online for the “perfect” gifts. Amazon Business’s 2025 Gift Guide simplifies the entire process, offering curated options that align with modern priorities like sustainability and efficiency.
Featuring hundreds of top gift ideas, stocking stuffers, and other festive goodies, the Guide is organized so you can explore categories or shop by interest to find thoughtful presents for everyone on your list. Simply sign into your Amazon Business account, or create a new account, and start shopping. From tech gadgets to wellness items to eco-friendly products, everything is there with prices to fit any budget.
Gifting at scale, simplified
Whether you’re shopping for 2 or 200, Amazon Business’s product voucher tool, Business Giving, makes holiday gifting a breeze. There’s no reason to stress about finding gifts for large numbers of employees and clients. With Business Giving, you can create a curated list of items so recipients can select their preferred gift.
And it’s simple to do in just a few quick steps:
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