is a senior reviewer with over twenty years of experience. She covers smart home, IoT, and connected tech, and has written previously for Wirecutter, Wired, Dwell, BBC, and US News.
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Amazon has announced that its generative AI-powered digital assistant Alexa Plus is now available to all Prime members in the US via any Alexa-enabled device, Alexa.com, and the Alexa mobile app. If you don’t have Prime, you can access the assistant on a new free tier on the web and app, or pay $20 a month for unlimited access to Alexa Plus, without Prime.
Alexa Plus initially launched in March 2025 in an Early Access program and, over the last year, has slowly expanded to tens of millions of users, Daniel Rausch, vice president of Alexa and Echo, told The Verge in an interview.
Now, the smarter, more conversational assistant is moving out of Early Access and is officially available to anyone in the US. Early Access recently launched in Canada and Mexico, and according to Rausch, a closed Beta program is being trialed in the UK, Germany, France, Italy, and Spain, with Early Access expected to follow.
Alexa Plus works on all of Amazon’s Echo and Alexa-enabled devices. Image: Amazon
In the US, the new tiers for using Alexa Plus are as follows:
Alexa Plus for Prime : This gives you and your household unlimited access to Alexa Plus everywhere, across Alexa-enabled devices, Alexa.com, and the Alexa app, as part of the $14.99 a month / $139 a year membership.
Alexa Plus : For $19.99, you get the same access as Prime members, but you pay $5 more per month and don’t get the other Prime benefits.
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