Tech News
← Back to articles

How one controversial startup hopes to cool the planet

read original related products more articles

The proprietary (and still secret) particles could counteract all the greenhouse gases the world has emitted over the last 150 years, the company stated in a 2023 pitch deck it presented to venture capital firms. In fact, it’s the “only technologically feasible solution” to climate change, the company said.

The company disclosed it raised $60 million in funding in October, marking by far the largest known funding round to date for a startup working on solar geoengineering.

Stardust is, in a sense, the embodiment of Silicon Valley’s simmering frustration with the pace of academic research on the technology. It’s a multimillion-dollar bet that a startup mindset can advance research and development that has crept along amid scientific caution and public queasiness.

But numerous researchers focused on solar geoengineering are deeply skeptical that Stardust will line up the government customers it would need to carry out a global deployment as early as 2035, the plan described in its earlier investor materials—and aghast at the suggestion that it ever expected to move that fast. They’re also highly critical of the idea that a company would take on the high-stakes task of setting the global temperature, rather than leaving it to publicly funded research programs.

“They’ve ignored every recommendation from everyone and think they can turn a profit in this field,” says Douglas MacMartin, an associate professor at Cornell University who studies solar geoengineering. “I think it’s going to backfire. Their investors are going to be dumping their money down the drain, and it will set back the field.”

The company has finally emerged from stealth mode after completing its funding round, and its CEO, Yanai Yedvab, agreed to conduct one of the company’s first extensive interviews with MIT Technology Review for this story.

Yedvab walked back those ambitious projections a little, stressing that the actual timing of any stratospheric experiments, demonstrations, or deployments will be determined by when governments decide it’s appropriate to carry them out. Stardust has stated clearly that it will move ahead with solar geoengineering only if nations pay it to proceed, and only once there are established rules and bodies guiding the use of the technology.

That decision, he says, will likely be dictated by how bad climate change becomes in the coming years.

“It could be a situation where we are at the place we are now, which is definitely not great,” he says. “But it could be much worse. We’re saying we’d better be ready.”