A24’s new film, starring Timothée Chalamet, is going for marketing gold. The front of the Wheaties box has served as a hall of fame for some of the greatest athletes of all time, from baseball star Lou Gehrig to boxer Muhammid Ali, basketball legend Michael Jordan, and seven-time Olympic gold medalist Simone Biles. Now, a fresh face is gracing the box’s hallowed orange frame: Marty Mauser, the fictional ping-pong player played by Timothée Chalamet in A24’s upcoming film Marty Supreme.