Dan: In other ways, we use it a little bit in our graphics products, and we iterate and we use it for things like showing driver audio. When the driver is speaking to his engineer or her engineer in the garage, we show that text now on screen. We do that using AI. We use AI to pick out the difference between the driver and another driver and the team engineer or the team principal and show that in a really good way.
And we wouldn't be able to do that. We're not big enough to have a team of 24 people on stenographers typing. We have to use AI to be able to do that. That's what's really helped us grow. And then the last one is, how we use it in our business. Because ultimately, as we've got the fans, we've got the sport, but we also are running a business and we have to pick up these racetracks and move them around the world, and we have all these staff who have to get places. We have insurance who has to do all that kind of stuff, and we use it heavily in that area, particularly when it comes to what has a carbon impact for us.
So things like our freight and our travel. And we are using the AI tools to tell us, a battery for instance, should we fly it? Should we send it by sea freight? Should we send it by row freight? Or should we just have lots of them? And that sort of depends. Now, a battery, if it was heavy, you'd think you probably wouldn't fly it. But actually, because of the materials in it, because of the source materials that make it, we're better off flying it. We've used AI to work through all those different machinations of things that would be too difficult to do at speed for a person.
Megan: Well, sounds like there's some fascinating things going on. I mean, of course, for a global brand, there is also the challenge of working in different markets. You mentioned moving everything around the world there. Each market with its own legal frameworks around data privacy, AI. How has technology also helped you navigate all of that, Dan?
Dan: The other really interesting thing about AI is... I've worked in technology leadership roles for some time now. And historically, we would be going around the company, banging on everyone's doors and dragging them towards technology, making them use systems, making them move things to the cloud and things like that. What AI has done is it's turned that around on its head, and we now have people turning up, banging on our door because they want to use this tool, they want to use that tool. And we're trying to accommodate all of that and it's a great pleasure to see people that are so keen. AI is driving the tech adoption in general, which really helps the business.
Megan: Dan, as the world's first all-electric motor sport series, sustainability is obviously a real cornerstone of what Formula E is looking to do. Can you share with us how technology is helping you to achieve some of your ambitions when it comes to sustainability?
Dan: We've been the only sport with a certified net-zero pathway, and we have to stay that part. It's a really core fundamental part of our DNA. I sit on our management team here. There is a sustainability VP that sits there as well, who checks and challenges everything we do. She looks at the data centers we use, why we use them, why we've made the decisions we've made, to make sure that we're making them all for the right reasons and the right ways. We specifically embed technology in a couple of ways. One is, we mentioned a little bit earlier, on our freight. Formula E's freight for the whole championship is probably akin to one Formula One team, but it's still by far, our biggest contributor to our impact. So we look about how we can make sure that we've refined that to get the minimum amount of air freight and sea freight, and use local wherever we can. That's also part of our pledge about investing in the communities that we race in.
The second then is about our staff travel. And we've done a really big piece of work over the last four to five years, partly accelerated through the covid-19 era actually, of doing remote working and remote TV production. Used to be traditionally, you would fly a hundred plus people out to racetracks, and then they would make the television all on site in trucks, and then they would be satellite distributed out of the venue. Now, what we do is we put in some internet connections, dual and diverse internet connections, and we stream every single camera back.