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Exclusive: Weight Watchers’s big rebrand is a bid to win the Ozempic era

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We sat down with new Weight Watchers CEO Tara Comonte, chief experience officer (and SoulCycle cofounder) Julie Rice, and the team behind the new brand to hear about how they’re rebuilding the company into a digital powerhouse that’s focused on holistic health (and yes, GLP-1s). Weight-loss giant Weight Watchers is relaunching itself for the Ozempic era. Six months after completing a Chapter 11 restructuring, the company is rolling out a revamped app and digital platform, a reimagined digital coaching experience, and a new brand identity.