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CES is upon us, as the flood of teasers and marketing campaigns from every tech brand would suggest in December. Whether you're a tech enthusiast or ordinary consumer, the annual tech trade show is guaranteed to feature something you care about -- be it the launch of a new TV display type or a demo of some visionary technology with the potential to change the future.
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Want to keep up with the conference's latest and hottest news? ZDNET will have a team on the ground bringing you all the announcements throughout the week-long show. Here's everything you need to know going into CES 2026.
What is CES?
The Consumer Electronics Show, also known as CES, is an industry trade show that features the biggest tech players from around the world, showcasing their latest consumer technology through daily product launches, keynotes, activations, and demos. The annual event, which has found a permanent home at the Las Vegas Convention Center and other nearby hotels, has been taking place for decades and has become a staple in the tech community.
When is CES 2026?
The official days of CES 2025 are Tuesday, Jan. 6, to Friday, Jan. 9. However, since Jan. 4 and Jan. 5 are media days, you can expect plenty of news to break before the conference starts. Once the conference kicks off officially on Tuesday and the show floor opens, you will start to see reports related to each exhibitor's booths and demos.
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