The headset opens up immersive new opportunities for dramas, documentaries, music videos, and beyond. Some filmmakers and developers are diving right in. More than any other Apple product, the Vision Pro is still—to quote Bob Dylan by way of Steve Jobs—busy being born. Announced at the Worldwide Developers Conference (WWDC) on June 5, 2023 and shipped the following February, the $3,500 spatial computing headset has evolved some since its first release. This year brought a meaty operating system upgrade and a slightly revised version of the device sporting Apple’s powerful new M5 chip.