YouTube is pulling its data from Billboard for use in the publisher’s industry-leading U.S. music charts. The decision is in response to a recent change Billboard made to its ranking formula, which continues to add more weight to paid, on-demand streaming compared with ad-supported, free streaming.
Billboard justified its decision to adjust its age-old formula by saying that the change will “better reflect an increase in streaming revenue and changing consumer behaviors.”
In other words, streaming now matters more than buying albums or songs, so it wants its charts to reflect that.
However, YouTube doesn’t like the new formula because it doesn’t want there to be much — if any — differentiation between free and paid streams, especially if the changes are meant to reflect how consumers today are enjoying music.
“Billboard uses an outdated formula that weights subscription-supported streams higher than ad-supported. This doesn’t reflect how fans engage with music today and ignores the massive engagement from fans who don’t have a subscription,” a YouTube blog post published on Wednesday explains. “Streaming is the primary way people experience music, making up 84% of U.S. recorded music revenue.”
“We’re simply asking that every stream is counted fairly and equally, whether it is subscription-based or ad-supported—because every fan matters and every play should count,” the post notes.
The ranking changes will be reflected starting with the charts published on January 17, which will include data from January 2-8, 2026. This will impact the Billboard 200 lists and genre-based album charts. In addition, the ratio between paid/subscription and ad-supported on-demand streaming tiers will be adjusted to 2.5:1 for the Billboard Hot 100, Billboard said.
To protest the new formula, YouTube said it will no longer provide data to Billboard after January 16, 2026.
Here’s what that change means in practice: Under the revised calculation, Billboard said it will take 33.3% fewer ad-supported on-demand streams of songs from an album, and 20% fewer paid/subscription on-demand streams of songs from an album, to equal an album unit. In short, it will take fewer streams than before for an album to climb the charts. This is a win for streaming in general but not necessarily for YouTube.
Here’s why. At present, the formula Billboard uses defines an album unit (the standard measurement for chart rankings) as one album sale. It counts 10 individual songs from an album as one album consumption unit, as well.
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