Facebook tests £9.99 monthly subscription for sharing more than two links
56 minutes ago Share Save Liv McMahon Technology reporter Share Save
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Facebook is testing placing a limit on how many links some users can share when they post on the social media platform. Notifications seen by some users based in the UK and US say they can only share a certain number of links in Facebook posts without a subscription - which starts at £9.99 per month. Meta has described it as "a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value" for subscribers. Social media expert Matt Navarra said it signifies the company's bid to monetise more areas of its platforms.
"This isn't really about verification as much as about bundling survival features behind a subscription," he told the BBC. Meta Verified offers Facebook and Instagram users a blue tick, "enhanced" account support and protection from impersonation. Mr Navarra said having already put a price on such features, the company now appeared to be doing the same for content distribution and "the basic ability to send people" to other parts of the internet. He was among those recently notified of Facebook's test - having received a notification saying from 16 December he would only be able to share two links a month in Facebook posts. "If you're a creator or a business, I think the message is essentially if Facebook is a part of your growth or traffic strategy, that access now has a price tag attached to it," Mr Navarra told the BBC. "And that's new in its explicitness, even if it's been the direction of travel for a while."
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