A new study shows that fonts aren’t inherently partisan—but humans are. Last week, two fonts became the unlikely stars of a political messaging firestorm, after the Trump administration replaced Calibri as its official diplomatic font in favor of Times New Roman, claiming that an initial shift to Calibri in 2023 was part of former President Biden’s “DEIA” agenda. The implication was clear: Calibri was framed as a liberal, Democratic font; while Times New Roman took its place as the Trump administration’s more conservative choice. Now, a new study is revealing the major flaw in this logic: font is certainly a political tool, but it’s not inherently partisan.