Why brands are going unhinged on TikTok (and winning big)

Dead cartoon owls, brain-rot cookie content, fake rebrands, and library thirst traps. Welcome to the era of DGAF branding. In this episode of FC Explains, Grace Snelling breaks down why major brands and public institutions are ditching polished ads for chaotic content and seeing massive results. From Nutter Butter’s unsettling TikToks and California Pizza Kitchen’s […] Dead cartoon owls, brain-rot cookie content, fake rebrands, and library thirst traps. Welcome to the era of DGAF branding.