For a decade, the goal of software has been to keep you looking. To keep you scrolling. To be sticky.
Now that AI has arrived, it has inherited the same DNA. The goal of modern AI assistants is to be maximally helpful and consistently pleasant.
They are designed to give you exactly what you want, the moment you want it.
But there is a difference between what we want and what we need.
This is Tofu.
Tofu is an attempt to let go of what makes an AI “addictive.” It’s the answer to a single question:
“If an AI were trained to be the best version of itself — not the most engaging one — what would it look like?”
It is an attempt to create an AI that feels more human, without pretending to be a person.
It cares about your wellbeing more than your engagement, because we believe software should help you live your life, not become your life.