Business leaders say the reason makes perfect sense. Gen Zers, who were practically born with smartphones and iPads in their hands, have grown up completely immersed in the information highway. Therefore, it should come as no big surprise that those born as digital natives—deeply connected to culture, trends, politics, and business—have different ideas about what their contributions to the world should look like. They deeply value work-life balance and they need to feel like the work they do has meaning.